The Fred Factor

The Fred Factor is a rather small book that gives the details on how someone can, by its own motivation, get the extraordinary out of something rather common.
The book gives an explanation of how the behaviour of someone can change when and if they commit to it. Some of the topics in the book are rather obious, but re-reading them every once and a while makes one reflect again on how we sometimes can go the extra mile and make a huge different.

We all have values. This book is about making sure that we don’t forget about these values when we are doing our job. Let’s all care and have a little Fred in us..

This book is worth the reading.


The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary


The Fred Factor






Mark Sandborn