Yesterday a great artist from a small country showed New York he’s capable to make Madison Square Garden swing. And a Belgian Startup showed that selling tickets for sold out events is a joy for all involved.
Stromae in New York
It was amazing to see that the American audience knows the (French) songs of Stromae. He managed to get the full audience up from their seats before the second song was over. His best known songs, such as “Alors on Dance” were part of the show, supported by a spectacular light and video wall.
Halfway the concert, we got his famous Formidable, that restarted the drive behind the show. From where I was standing, in the center of the field, I couldn’t see many people in their seats: Stromae kept them standing and dancing. Stromae got these New Yorkers (amongst them tons of French and Belgian immigrants, tourists, and expats) on their feet.
The show of Stromae in New York ended with his hit Papaoutai. Stromae, who clearly enjoyed the fact that he stood on stage of this events hall, thanked all that got him there. But the audience wasn’t ready to see him go, and Stromae ended in New York with an acapella version of Tous Les Mêmes
Belgium is not a city in France
Stromae is a Belgian artist. And he made sure the 20,000 fans in Madison Square Garden understood well the difference between all things French and Belgian. That included debunking the myth that the croissant and the fries originate from France (They’re Belgian). The Belgian prime minister who was enjoying the concert in the crowd must have been proud. Paul Van Haver, the man who transforms into Stromae, is pretty famous in Western Europe, and showed with a sold out Madison Square Garden that the USA is indeed waiting for him.
Empty seats when sold out?
Something else happend yesterday, that was less noticed. Seaters, a Belgian-American startup managed to get 200 people in the sold out event. The people behind Seaters were upset when they saw how many empty seats remain empty in sold out events as people don’t show up. They created a system that forecasts how many seats will not be filled, and they give the opportunity to more fans to be part of the concert. Yesterday, about 1% of the people watching Stromae in New York wouldn’t have had this chance if it wasn’t for Seaters.