Crossing the Chasm

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by koen on Jul.25, 2007, under Innovation, boek, technology

Our weekend off in Barcelona, and the good weather that “forced” us to take some time off at the beach, was the exact opportunity to finish the last few pages of Crossing the Chasm, a brilliant book by Geoffrey A. Moore. It’s a shame I never finished this book earlier. It describes the struggle that many high tech companies have to bring their products to the market. And it gives some excellent advise on how to deal with it.

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